Have you ever cried watching a Disney fireworks show (who DOESN'T!)? Do you remember the TV campaign Let the Memories Begin? What exactly does Disney do better than any other company on the planet?
It's all about the customer experience, and specifically, it's about creating an emotional connection with customers. Yes, they've perfected the art of pulling on our heartstrings. We are willing, loyal customers because of the emotional connection, not because of the food or rides at the parks.
It's no secret that Disney isn't cheap - the average 1 week stay at WDW for a family of 4 is about $5,700! But we still go, and we hand over our wallets because Disney taps into our sense of family, nostalgia, and the desire to make memories with our loved ones.
But why does this matter to us in our real estate businesses? Why do clients care about anything except having an agent who will do a good job representing them in the purchase or sale of a home? Here's why:
No matter how skilled an agent is at pricing a home, or negotiating a contract, if they can't connect with clients and forge an emotional connection, they simply won't keep clients.
Disney Institute reports that emotionally engaged clients are:
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